Qu'est-ce que le clientélisme ? Clienteling is gathering information and creating customer profiles. This allows you to establish long-term relationships with your customers based on data about their purchasing behaviour.
Est-ce le moment idéal pour ouvrir un magasin physique ? Now we’ve overcome rumors of the high street apocalypse, bricks and mortar is making a powerful come-back. Is now the perfect time to open a physical store?
Les "concept stores" sont-ils l'avenir du commerce de détail physique ? As with most buzzwords, ‘concept store’ is being thrown around a lot in the retail sector. Often, the term is claimed in the wrong setting, so what is a concept...
Qu'est-ce que le click and collect ? Click and collect is a method of delivery where people buy goods online and opt to collect them from a local store or collection point. Offering a collaboration of online...
Avec cette tendance de paiement, tu n'auras plus jamais à attendre le jour de paie Trying before you buy used to be unique to physical shopping. With online businesses striving to offer consumers as much of the physical shopping experience as possible, brands needed to...
Comment l'IA va-t-elle changer le commerce de détail ? Artificial Intelligence (AI) opens up a world of possibilities for the retail industry, many of which are already offering monetary value to merchants. A study by Capgemini, a CRM company,...