What is an infotainment station? Infotainment stations are self-service iPad kiosks, which make games, information and online sites available to customers.
How to create an immersive guest experience in the leisure industry Here are some tips for you to create the most immersive experience possible, regardless of whether you work in a theme park, water park or shopping centre.
What is an ‘endless aisle’ shopping experience? An ‘endless aisle’ shopping experience is a term given to online product guides. Often used by physical retailers or in pop-ups, endless aisles allow retailers to show off their entire...
The (ex) banker’s perspective: How do you make a cashless society all-inclusive? Maysam Rizvi has spent 15 years in banking. Working in senior roles across sectors such as risk, corporate finance and investment banking, Maysam is now CEO of his own financial...
Seven of the best experiential marketing campaigns In an online world, experiences are critical in encouraging consumers to interact with your brand physically. Here, we look at seven of the best experiential marketing campaigns.
Why consumer iPad desk stands aren’t good for business When using an iPad in a business setting, it’s important that you protect your investment. You need something that can prevent your tablet from theft, scratches and careless customers. In...
